Real Estate · Brand Strategy · Media
Al-Basateen Real Estate
Visual identity, marketing collateral, and a 30-day digital marketing plan for the Al-Basateen community.
Al-BasateenIdentity & collateralOverview
Visual identity, marketing collateral, and promotional assets for Al-Basateen Real Estate developments, including the Al-Basateen community and its Palms and Gardens projects, with a digital marketing plan covering social media, the website, and Google services.
My role
Developed the visual identity and marketing materials, and prepared the digital marketing plan.
Scope of work
- Visual identity
- Marketing and promotional materials
- Digital marketing plan
- Bilingual social media content
Deliverables
- Visual identity
- Marketing collateral
- Digital marketing plan and 30-day timeline
- Twitter and Instagram content calendar
Digital marketing goals
- Presence, visibility, and reach
- Positioning against competitors as a model developer, and building reputation
- Raising awareness through content marketing
- Turning interest into sales
Content standards
- Error-free language
- Concise, focused, real-estate language
- Care for visuals and the project’s design
- Prepared answers for expected questions
- Well-timed posting and replies
Content and platforms
- Twitter and Instagram under one account identity
- English first and Arabic second, in a formal tone
- Introductory, promotional, educational, and news content
- Copy, design, video, and infographics
Workstreams
Social media
- 01Analysis
- 02Account setup
- 03Copywriting
- 04Design production
- 05Publishing and engagement
- 06Promotional campaign
Website
- 01Analysis
- 02Design
- 03Content
- 04Development
- 05Launch
Google
- 01SEO
- 02Google Ads
- 03Google Maps