Products · Brand Strategy · 2021 to 2022 · HAWYIA Agency
Harf Gallery
350+ Arabic calligraphy artworks, a corporate gifting line, and a B2B ordering journey.
Overview
A gallery of Arabic calligraphy artworks and corporate gifts. The collections catalogue is organised in categories (A+, A, B and S), with each piece offered in several canvas sizes, alongside desktop gifts, gift sets with oud, and companion items such as bracelets, prayer beads, watches, pens, and fragrance.
My role
Business Development & Product Manager: managed artworks from design to financial close, built the catalogue and gifting line, analysed the market, and negotiated with clients and suppliers.
Scope of work
- Managing and developing 350+ artworks
- Art collections catalogue
- Corporate gifting line
- B2B ordering journey
- Market analysis to guide production
Deliverables
- Collections catalogue (A+, A, B, S)
- Desktop gifts and oud gift sets
- Companion items: bracelet, prayer beads, watch, pen, fragrance
Verified results
- 350+Arabic calligraphy artworks
Client journey (B2B)
- 01Select a product
- 02Approve price and quantity
- 03Complete the purchase
From the project
Images: Harf Gallery 2021 catalogue and Harf products presentation