Real Estate · Media · Award 2022 · Alsoliman Real Estate Company
Bader Villas
An integrated development marketing campaign that won the International Property Awards Africa & Arabia, Development Marketing, Saudi Arabia.
Overview
A residential project in Riyadh on a site of more than 95,000 square metres, with 400+ units and a market value exceeding SAR 350 million. The campaign combined on-ground and digital marketing: a local bank partnership and digital real estate platforms, CRM, influencer marketing, and a 360° VR experience.
My role
Member of the campaign team, contributing to the integrated campaign as Project Manager at Alsoliman Real Estate Company.
Scope of work
- Bank and digital real estate platform partnerships
- CRM
- Influencer marketing
- 360° VR marketing
Deliverables
- Integrated digital and on-ground campaign
The project in numbers
- 400+Residential units
- 350M+SAR market value
- 95,000+m² site area
- 83,000+m² built-up area
Campaign results
- 89.9MCampaign impressions
- 54.3MCampaign views
- 11.5MProject website visits
- 1.39MMessages and calls from interested buyers
Channel mix
On-ground marketing40% of budget
- Highway billboards
- Show villa
- Building specifications showroom
- Property exhibitions
- Real estate broker partnerships
- Buyer gifts and partner coupons
- Brochures and print advertising
- Maintenance team
Digital marketing60% of budget
- Snapchat and YouTube influencers
- LEAP 2022 participation
- Future of Real Estate Exhibition 2022
- 360° virtual reality experience
- Local bank partnership
- Digital real estate platforms
- Project website and SEO
- Customer management (CRM)
From the project
Images: International Property Awards submission portfolio